Get right to the content you love with Pocket
Pocket helps users collect and save content from across the web in one secure place. Owned by Mozilla and integrated into Firefox, Pocket provides a seamless way to curate and revisit articles, videos, and stories.
Since its European launch in late 2021, I have worked extensively on Pocket’s website, landing pages, and marketing campaigns while contributing to its branding evolution by introducing a cohesive illustration system and global brand guidelines.
Building Systems for Scale
To streamline design workflows, I developed a comprehensive Figma system tailored for marketing visual designers. This system enabled the rapid creation of consistent, high-quality product illustrations, ensuring brand cohesion across all touchpoints.
In addition to the illustration system, I played a key role in establishing global brand guidelines for Pocket, ensuring visual consistency across markets and platforms. These guidelines covered typography, color usage, imagery, and composition, providing a clear framework for design and marketing teams to create aligned, on-brand assets efficiently.
Editorial
I played a key role in Pocket’s editorial initiatives, creating visual identities, article assets, social media content, and paid ad creatives for two major Pocket Germany editorial campaigns.
Additionally, I led the visual direction and production for Pocket’s annual Best of Campaign, shaping the creative vision and ensuring a polished, engaging user experience.
